The Power of Recurring Revenue
Are you curious about how memberships work? And what it means to add the power of recurring revenue to your creative business? My friend and mentor, Stu McLaren, is running his “once a year” workshop on the topic. It’s called: "Turn What You Already Know, Love, And Do Into A Profitable Membership Business."
The workshop starts this Thursday and it’s free. Click HERE to sign up. You’ll learn incredibly valuable information and have fun along the way. Stu makes learning about this topic really engaging with actionable steps you can implement immediately.
A Success Story:
One of my star students is Mary-Ann Walker Le Clair, who got started in my creative community by taking my From Doodles to Dollars® mini course. She then invested in my Pattern Design Academy® program, and as she was completing it, she reached out to me and said:
“Anne, I'm not sure what’s the right path forward for me now that I’ve acquired all these new surface design skills. Can you help me?”
Before COVID hit, Mary-Ann had a very successful business doing in-person paint parties. She taught people how to make and paint wooden signs. Over time her parties evolved to include a variety of skills, like painting beautiful patterns on wooden porch signs and even on rowing oars. But when COVID hit, of course, everything shut down.
When I work with students, I always start with strategy first and try to figure out the best path forward that leverages your unique talents and gifts. Mary-Ann loved to create products with her own surface pattern designs on them so a new idea was born: a subscription box full of “favorite things”.
Fast forward, and Mary-Ann is back with her in-person paint parties again but…
During the several years when in-person events weren’t possible, she added an entirely new revenue stream to her business. A “favorite things” membership. A monthly subscription box containing a variety of her surface pattern design products. This added recurring revenue to her business during those lean years with the additional benefit of growing her creative community beyond her immediate geographic area in a fairly remote area of Canada.
A membership can look like a subscription box which is the path Mary-Ann chose but there are so many other options. She puts her beautiful surface designs on a variety of products so that her members can treat themselves, or send beautiful gifts to others. She’s added special occasion boxes as another option so that customers can choose a curated box for Mothers’ Day and other special occasions. Other ideas? Think greeting card subscriptions. Or a monthly painting subscription. Or how about a monthly knitting or needle point membership? Think about what you already love doing and join me in Stu’s workshop to learn how to turn that into a monthly membership.
Why Online Memberships?
We all crave community so that we can hang out with like minded people who share similar passions. Online membership communities are like an extension of your favorite book club. You don’t have to be in the same geographic location to participate. The opportunities to create a membership that attracts the people you want to serve based on what you love to do are pretty amazing. Think about creating a membership where you teach what you love to do. And that’s exactly what Stu is going to be teaching in his free workshop called: "Turn What You Already Know, Love, And Do Into A Profitable Membership Business."
The workshop starts this Thursday and it’s free. Click HERE to sign up. You’ll learn incredibly valuable information and have fun along the way. Stu makes learning about this topic really engaging with actionable steps you can implement immediately.
Meet the Expert:
Memberships are an incredible option to add to your existing business. Recurring revenue adds stability to your business and since Stu McLaren is the person I learned from, I want to introduce you to him.
Excited about memberships? What are you waiting for? Join Stu’s workshop HERE. It’s free and starts on Thursday.
As always, please join me LIVE this Wednesday, April 3 at noon pacific / 3pm eastern for my weekly Wednesday broadcast about art, creativity and surface design. Let’s talk about memberships and Stu’s upcoming workshop!
We’ll be live on my Facebook business page and on my YouTube channel.
See you there!
Remember,
It’s Never Too Late to Create®
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MEET ANNE
Hi…I’m Anne!
My creative inspiration comes from a lifetime of observation. I grew up in Paris on the Place St. Sulpice and walked to school through the Luxembourg gardens. And that was only the beginning… Learn more by watching the video on my About page.
